TASK 2 (Visual analysis)
Week 4-5
DAVIES ANNIKA ANGELA / 0362108
DESIGN
PRINCIPLES / BDCM
TASK 2: VISUAL ANALYSIS
LECTURES
TOPIC 6: VISUAL ANALYSIS
visual analysis
- Focuses on visual elements and principles in design.
- Analyzes visual structure on its own.
- Identifies designer's choices in creating the design.
- Understands how design elements convey ideas and meaning.
Phase 1: Observation
- Observation involves closely examining a design's visual details.
- Describe what you see without prior research about the design.
- It's about seeing, thinking, and clearly expressing your observations.
Phase 2: Analysis
- Analysis means using your observations to make conclusions about the design.
- Consider how the visual parts you've noticed work together to make the design effective.
- Think about why your eyes move around the design the way they do, using what you know about design principles.
Phase 3: Interpretation
- Combine your own observations and analysis with facts and history from reliable sources.
- Figure out the design's meaning and the reason it was created.
PRACTICAL
For this assignment we are to
- Write a visual analysis of 300-350 words.
- Refer to notes and guides on visual analysis.
- Include reference links as needed
range from 15 feet long and 10 feet wide to seven feet long and eight feet
high
Phase 1: Observation
There is a shark seen to be jumping out the water with its mouth open.The materials for the water consist
of white and blue. There is an assembly of discarded items, ranging from
bottles to utensils, composing the texture and form of the shark. The mouth shows an assortment of pink, white and red toys, shoes and other
unidentifiable objects. The sculpture is quite large ranging from 15 feet long and 10 feet wide to seven feet long and eight feet high. There
are white plastics and bottles that seem to represent the splashes of
water. The artwork captures the shark's dynamic posture and predatory essence
through the position of the shark (102 words)
Phase 2: Analysis
There is emphasis achieved by using contrasting colors and size. Its teeth and
mouth are highlighted with bright colors against a duller body which draw the
eye directly to the shark's open jaw. Additionally, the shark is elevated
and in the center of the sculpture, ensures that it captures immediate
attention, making it the focal point.
Balance
is created in the sculpture with an even distribution of plastic pieces across
the shark's form and a consistent blue and white color scheme that mirrors the
ocean's hues. This evenness in design and color creates a visually stable
piece. The naturalistic form of the shark creates
contrast
with the artificiality of the plastics Unity in
the sculpture is achieved by using ocean-related plastics in a harmonious blue
and white palette. The sculpture's
proportion is crafted through a visual
hierarchy, with the largest element being the shark , drawing the
primary focus, and the surrounding smaller plastics and details coming in
secondary, guiding the viewer to understand the scale and the importance of
the issue depicted.(134 words)
Phase 3: Interpretation
This sculpture was made in 2015 and is part of the sculpture collection for
washed ashore which is a project that turns marine debris into art to
educate about ocean pollution. Started in 2010 in Oregon, it involves the
community in making sculptures of sea life from beach waste, highlighting the
impact of plastics on marine environments. The founder is Angela Haseltine,
her work highlights the impact of plastic pollution on oceans and marine life
by blending art with environmental activism. This sculpture reflects a conceptual art style ( focuses on the idea behind the creation rather than its visual form, valuing the artist's concept and the viewer's thought process over the art's physical appearance.) as it uses found
objects in an innovative way to make a statement about
pollution and conservation, The mouth filled with plastics symbolizes the
ingestion of waste by marine creatures.(114 words)
Total number of words: 350words
Similar artworks
References
Washed Ashore – Art to save the sea. (n.d.).
https://www.washedashore.org/
Log in or sign up to view. (n.d.-c). https://www.facebook.com/WashedAshore
Wikipedia contributors. (2024, February 2). Conceptual art. Wikipedia. https://en.wikipedia.org/wiki/Conceptual_art
FEEDBACK
- make it bold the word
- find artists who make sculptures out of recycled materials and convey the meaning
- add references and citations e.g reference for washed ashore website and what kind of art movement
- add total number of words for each phase and then add total number of words for all sections.
FURTHER READING
I read an article from Student art guide to understand the task better.
Observe: Take a close look at the artwork and notice as much as you can about its form, composition, and visual features.
Describe: Document your observations in writing, focusing on the artwork’s elements like color, line, texture, and size.
Analyze: Dissect the artwork into its component parts to understand how they contribute to the whole.
Interpret: Consider what message or theme the artwork communicates.
Evaluate: Reflect on your personal response to the artwork and its effectiveness in expression.
This structured approach helps you to appreciate the artwork’s aesthetic qualities and the artist’s intent. For a step-by-step guide with more detailed advice and art-specific vocabulary,
REFLECTION
experience: I found this task to be quite thought provoking. It allowed me to apply what I had learned previously in Task 1 on the design principles.
observation: I noticed that this task requires substantial amount of research to understand the artwork.
findings: I found that its important to always look back at the definition of each design principle.
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